After having some advisers read my first response to the rejection of New Beginnings, I decided to rewrite it.

The advisers helped my realize that I was making the same mistake again. I was stuck in my design bubble and I was reiterating the power of design, the potential of design, and the necessity of designers. This is primarily the reason my proposal was misunderstood and rejected.

I should be focusing on the nonprofit side of A Red & Gray Group. What we can do for organizations and how it fits into their world. I need to be more aware of my audience and tailor my language accordingly.

You can download the revised letter to see the changes. I've also been tweaking some of the language on the "What We Do" page.

Let me know what you think of the changes.